Privacy Policy

Last updated: 2026-04-10

Veld™ ("we," "us," or "our") operates the website tryveld.com and is committed to protecting the privacy and personal information of our customers, visitors, and users. This Privacy Policy explains how Veld™ collects, uses, discloses, and safeguards your information when you visit our website, make a purchase, or interact with our services. Please read this policy carefully. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

1. Information We Collect

Veld™ collects information to provide you with the best possible shopping experience, fulfill orders, and improve our services. The types of information we collect include:

1.1 Personal Information You Provide

When you create an account, place an order, subscribe to our newsletter, participate in promotions, or contact our support team, Veld™ may collect the following personal information:

• Full name (first and last)
• Email address
• Mailing address and shipping address
• Billing address
• Phone number
• Payment information (credit card numbers, billing details)
• Account login credentials (username and password)
• Date of birth (if voluntarily provided)
• Any other information you choose to provide in communications with us

1.2 Information Collected Automatically

When you visit our website, Veld™ automatically collects certain technical and usage information, including:

• IP address and approximate geographic location
• Browser type, version, and language preferences
• Operating system and device type
• Referring and exit URLs
• Pages viewed, time spent on pages, and navigation paths
• Date and time stamps of visits and interactions
• Click-stream data and interaction patterns
• Unique device identifiers

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Payment processors and financial institutions
• Shipping and logistics partners
• Marketing and advertising partners
• Social media platforms (if you interact with us through those channels)
• Analytics providers
• Public databases and data brokers

2. How We Use Your Information

Veld™ uses the information we collect for the following purposes:

• Order Fulfillment: To process and ship your orders, manage payments, handle returns and exchanges, and provide order confirmations and tracking updates.
• Account Management: To create and manage your Veld™ account, authenticate your identity, and maintain your purchase history and preferences.
• Customer Support: To respond to your inquiries, resolve complaints, and provide technical assistance.
• Personalization: To tailor your shopping experience, provide personalized product recommendations, and display relevant content.
• Marketing and Communications: To send you promotional emails, newsletters, special offers, and updates about new products or services, where you have opted in or where permitted by law.
• Analytics and Improvement: To analyze website usage patterns, measure the effectiveness of our marketing campaigns, and improve our website, products, and services.
• Security and Fraud Prevention: To detect, prevent, and address fraud, unauthorized access, and other illegal or harmful activities.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests.
• Business Operations: To conduct internal business operations, including auditing, data analysis, research, and troubleshooting.

Veld™ will not use your personal information for purposes materially different from those described above without providing you with notice and, where required by law, obtaining your consent.

3. Cookies and Tracking Technologies

Veld™ uses cookies, pixel tags, web beacons, and similar tracking technologies to enhance your experience on our website and to collect information about how you use our services.

3.1 Types of Cookies We Use

• Essential Cookies: These cookies are strictly necessary for the operation of our website. They enable core functionality such as shopping cart management, account authentication, and secure checkout. You cannot opt out of essential cookies as they are required for the website to function.
• Performance and Analytics Cookies: These cookies collect information about how visitors use our website, including which pages are visited most often, how visitors navigate between pages, and whether they encounter error messages. This data helps Veld™ improve website performance and user experience.
• Functionality Cookies: These cookies allow our website to remember choices you make, such as your language preference, region, or display settings, and provide enhanced, personalized features.
• Advertising and Targeting Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns and limit the number of times you see a particular ad.

3.2 Managing Your Cookie Preferences

You can manage your cookie preferences through your browser settings. Most web browsers allow you to block or delete cookies. However, please note that disabling certain cookies may affect the functionality of our website and your ability to make purchases. You may also opt out of targeted advertising cookies through industry opt-out tools such as the Digital Advertising Alliance (optout.aboutads.info) or the Network Advertising Initiative (optout.networkadvertising.org).

3.3 Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites you visit indicating that you do not wish to be tracked. At this time, Veld™ does not respond to DNT signals, as there is no universally accepted standard for how companies should respond to such signals. We will update this policy if a standard is established.

4. Third-Party Services

Veld™ works with trusted third-party service providers to operate our business and deliver our services to you. These third parties may have access to your personal information only to perform specific tasks on our behalf and are obligated to protect your information in accordance with this Privacy Policy and applicable law.

4.1 Categories of Third-Party Service Providers

• Payment Processors: We use third-party payment processors to handle credit card transactions and other payment methods securely. Veld™ does not store your full credit card number on our servers.
• Shipping and Logistics Partners: We share your name, shipping address, and order details with carriers and fulfillment partners to deliver your purchases.
• Email and Marketing Platforms: We use third-party platforms to send transactional emails, marketing communications, and newsletters.
• Analytics Providers: We use services such as Google Analytics and similar tools to understand website traffic and usage patterns.
• Customer Support Tools: We use third-party helpdesk and live chat software to manage and respond to customer inquiries.
• Advertising Networks: We work with advertising partners to serve relevant ads and measure campaign performance across the web and social media platforms.
• Cloud Hosting and Infrastructure: Our website and data are hosted on secure third-party cloud infrastructure.

4.2 Third-Party Links

Our website may contain links to third-party websites, applications, or services that are not operated or controlled by Veld™. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit. Veld™ is not responsible for the privacy practices, content, or security of any third-party websites or services.

5. Data Security

Veld™ takes the security of your personal information seriously and implements a variety of administrative, technical, and physical safeguards to protect your data from unauthorized access, alteration, disclosure, or destruction.

5.1 Security Measures

• Encryption of data in transit using SSL/TLS protocols (HTTPS)
• Encryption of sensitive data at rest
• Secure payment processing compliant with Payment Card Industry Data Security Standards (PCI-DSS)
• Regular security assessments, vulnerability scans, and penetration testing
• Access controls and authentication mechanisms to limit data access to authorized personnel only
• Employee training on data protection and privacy best practices
• Incident response procedures for identifying and addressing potential data breaches
• Regular backups and disaster recovery planning

5.2 Data Retention

Veld™ retains your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When your personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable law.

5.3 Breach Notification

In the event of a data breach that affects your personal information, Veld™ will notify you and the relevant supervisory authorities as required by applicable law, including the GDPR's 72-hour notification requirement and applicable state breach notification laws.

Important: While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security of your data. You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

6. Your Privacy Rights

Veld™ respects your rights regarding your personal information. Depending on your location and applicable law, you may have the following rights:

6.1 Rights Under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), the United Kingdom, or Switzerland, you have the following rights under the GDPR:

• Right of Access: You have the right to request a copy of the personal data Veld™ holds about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
• Right to Erasure ("Right to Be Forgotten"): You have the right to request the deletion of your personal data, subject to certain legal exceptions.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data under certain circumstances.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
• Right to Object: You have the right to object to the processing of your personal data for direct marketing purposes or where processing is based on our legitimate interests.
• Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority in your country of residence if you believe that our processing of your personal data violates the GDPR.

Legal Bases for Processing (GDPR): Veld™ processes your personal data on the following legal bases: (a) performance of a contract (e.g., processing orders), (b) your consent (e.g., marketing communications), (c) our legitimate interests (e.g., fraud prevention, website improvement), and (d) compliance with legal obligations.

International Data Transfers: If you are located in the EEA, UK, or Switzerland, your personal data may be transferred to and processed in countries outside of your jurisdiction, including the United States. Veld™ ensures that appropriate safeguards are in place for such transfers, including Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms.

6.2 Rights Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

If you are a California resident, you have the following rights under the CCPA and CPRA:

• Right to Know: You have the right to request that Veld™ disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business or commercial purpose for collecting or selling the information, and the categories of third parties with whom we share the information.
• Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. Veld™ does not sell your personal information in the traditional sense. However, certain uses of cookies and advertising technologies may constitute "sharing" under the CCPA/CPRA. You may opt out by adjusting your cookie preferences or contacting us directly.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit the use and disclosure of your sensitive personal information to purposes necessary to provide the goods or services you request.
• Right to Non-Discrimination: Veld™ will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, provide a different level or quality of service, or suggest that you will receive a different price or quality of goods or services as a result of exercising your rights.

Categories of Personal Information Collected: In the preceding 12 months, Veld™ may have collected the following categories of personal information as defined by the CCPA: identifiers; customer records information; commercial information; Internet or other electronic network activity information; geolocation data; and inferences drawn from the above categories.

6.3 Exercising Your Rights

To exercise any of the rights described above, please submit a verifiable request to us by emailing support@tryveld.com with the subject line "Privacy Rights Request." We may need to verify your identity before processing your request. We will respond to your request within the timeframes required by applicable law — generally within 30 days for GDPR requests and 45 days for CCPA/CPRA requests. If we need additional time, we will notify you of the extension and the reasons for the delay.

You may also designate an authorized agent to make a request on your behalf. If you use an authorized agent, we may require proof of authorization and may still need to verify your identity directly.

7. Children's Privacy

Veld™ does not knowingly collect, solicit, or sell personal information from children under the age of 16 (or under the age of 13 in jurisdictions where that threshold applies). Our website and services are not directed to children, and we do not intentionally market to individuals under the age of 16.

If we become aware that we have collected personal information from a child under the applicable minimum age without verified parental consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided personal information to Veld™ without your consent, please contact us immediately at support@tryveld.com so that we can take appropriate action.

8. Changes to This Privacy Policy

Veld™ reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the "Last updated" date at the top of this page.

If we make material changes to how we treat your personal information, we will provide you with prominent notice, which may include:

• Posting a notice on the homepage of tryveld.com
• Sending an email notification to the address associated with your account
• Displaying a banner or pop-up notification on our website

We encourage you to review this Privacy Policy periodically to stay informed about how Veld™ is protecting your information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or Veld™'s data practices, please do not hesitate to contact us:

• Email: support@tryveld.com
• Website: tryveld.com

When contacting us about a privacy-related matter, please include as much detail as possible so that we can identify and address your concern promptly. We aim to respond to all privacy inquiries within a reasonable timeframe and in accordance with applicable legal requirements.

If you are located in the EEA and are not satisfied with our response, you have the right to lodge a complaint with your local data protection supervisory authority. A list of EEA data protection authorities is available on the European Data Protection Board website.

Thank you for trusting Veld™ with your personal information. We are committed to safeguarding your privacy and providing a transparent, secure shopping experience.